News Flash


Posted on: October 30, 2019

Small Business Owners May Benefit from Grant Received by UW Extension BR&E Program Press Release

Press Release

Whitewater, Wis. October 28, 2019- The University of Wisconsin-Madison Division of Extension is using a new grant to help local small businesses grow and retain their employees. Extension was recently awarded funding from the U.S. Department of Agriculture’s Rural Development program to survey and support small business operators in the City of Whitewater.

The program’s goal is to increase social and relational capital to help sustain small business retention and expansion efforts long-term by identifying and addressing local issues and challenges.

“The City of Whitewater is hopeful those eligible will take advantage and apply for the program to help build or grow their business within the Whitewater community,” said Whitewater City Manager, Cameron Clapper. “Our community has many key elements including location, environment, access to many resources and eager and willing applicants to join their team that we hope business owners will find essential to helping their business prosper.”

Wisconsin’s job growth is slower than the national average and assessing small business needs is a critical piece for identifying potential areas for business growth. The program will begin with in-person interviews of individual businesses where the survey results will be used to develop educational workshops and technical assistance, and to inform policy recommendations and community planning.

Extension, in cooperation with local economic development partners will create Business Retention & Expansion teams to conduct face-to-face survey assessment visits with small businesses and develop educational resources to help address shared issues identified. Whitewater businesses with fewer than 50 employees and less than $1 million in annual revenue will be invited to participate in the program.

This approach to Business Retention & Expansion (BR&E) program development builds on Extension’s work in Jefferson and Vilas counties in 2018 where 44 businesses were engaged in three communities. Common themes identified as key issues included workforce development, access to small business resources, broadband issues, and marketing. This BR&E program also identified the challenge for small businesses to access resources beyond their own business contact network. Based on findings, Extension educators developed multiple workshops to address the identified needs and connect available resources.

Business owners looking to take advantage of the opportunity can contact Steve Chmielewski, Community Development Educator with University of Wisconsin-Madison, Division of Extension for Waukesha & Jefferson Counties at (262) 548-7781.

The City of Whitewater provides efficient and high-quality services which support living, learning, playing and working in an exceptional community. Visit for community information and updates.


Facebook Twitter Email

Other News in Home

City Logo - new

SBA Paycheck Protection Program

Posted on: March 31, 2020

In-Person Absentee Voting Hours

Posted on: March 24, 2020
Check Mark Vote

Request for Resident to Absentee Vote

Posted on: March 20, 2020
City Logo - new

Board Member Openings & Renewals

Posted on: March 20, 2020
City Logo - new

City Facilities Closures

Posted on: March 18, 2020
WWTP Sign Picture by Road 2-24-2020

No Wipes Down the Pipes

Posted on: March 18, 2020
City Logo - new

Whitewater Municipal Court Cancelled

Posted on: March 17, 2020
COVID-19 Symptoms

Symptoms of Coronavirus

Posted on: March 17, 2020
2020 Census

US Census 2020 Update

Posted on: March 17, 2020
Your Vote Counts

Voters Encouraged to Vote Absentee

Posted on: March 17, 2020
Press Release

Library Closing to the Public

Posted on: March 16, 2020

City of Whitewater Covid 19 Response

Posted on: March 13, 2020
Vote Image

Voting Options

Posted on: March 13, 2020

Voting by Absentee Ballot

Posted on: March 13, 2020
Press Release

New Amphitheater Sponsorships

Posted on: March 11, 2020
Streets Dept Picture of DPW Sign

Leaf and Yard Waste Collection

Posted on: March 9, 2020
Winter Parking 2a-6a 2019

Winter Parking Hours

Posted on: October 28, 2019
Public Notice


Posted on: November 5, 2019

United States Census 2020- Apply Today!

Posted on: October 1, 2019
Lake Drawdown Open Dam 7-10-19

Lake Drawdown Project Updates

Posted on: March 6, 2019
Were Hiring New

Now Hiring

Posted on: October 17, 2018
Stay Connected with Notify Me

Stay connected!

Posted on: November 22, 2016
Website Personalization Now Available

Website Personalization Now Available!

Posted on: November 22, 2016
Social Media Logos

Keep in Touch

Posted on: November 22, 2016

Whitewater, Your Opinion Matters!

Posted on: February 15, 2019