About Us


The City of Whitewater is committed to a robust Economic Development program that benefits the entire City of Whitewater, its residents, and businesses. The City has invested in several tools to accomplish this effort including:

  • Economic Development Team – The City of Whitewater funds a full time Economic Development Director to lead a team of City staff and consultants who serve as a resource for businesses, site selectors and developers.
  • Whitewater University Innovation Center – Created by a partnership between the City of Whitewater and the University of Wisconsin-Whitewater, the Innovation Center is the cornerstone to the Technology Park, and serves as a business incubator for entrepreneurs.
  • Shovel Ready Sites - The Whitewater Business & Technology Park offers development sites ranging from 1 acre to over 21 acres, with infrastructure in place at the curb. Incentives are available, depending on the project.
  • Programs & Incentives – The City of Whitewater promotes investment in community and offers several loan and grant programs as well as Tax Incremental Finance (TIF) opportunities aimed at stimulating development and job growth.  
  • Community Development Authority (CDA) - The CDA is comprised of a seven member Board of Directors who meet on the third Thursday of each month.  The CDA administers various loan and grant programs and makes recommendations to the Common Council on city land sales and TIF matters. 
  1. Economic Development

    Physical Address
    312 W. Whitewater St.
    Whitewater, WI 53190



    Monday - Friday

    8:00 am - 4:30 pm

Whitewater CDA Confidentiality Promise

Whitewater CDA wants to be your trusted adviser. Whether you’re an existing business, or a business looking to relocate or expand into our city, we know that confidentiality is key in economic development projects. Non-disclosure agreement available upon request.

When we work with a business on a project, we are often privy to a lot of sensitive information, including financial information, strategic growth plans, and R&D activity. During a BRE visit, for example, we might learn that an employer needs working capital, is looking to expand their footprint by obtaining additional space, or is considering transferring some production and employees to a different location. Until plans are complete, an employer would want to keep this out of the public eye.

We take confidentiality very seriously. When we work with an employer on a new project, that project is given an anonymous name that is used on all correspondence and project-related materials. We do not share information on our website, publicly or in any format during the project. Once the project is complete and considered a “win,” we will work with the employer to promote it, but only with the express consent and participation of the employer. There are no exceptions to this practice.

If you have questions about our Confidentiality Promise, please contact the Whitewater CDA, 262-473-0148.